Influencer Marketing has certainly emerged as one of the most trending strategies for brands to gain visibility as well as reach people through their trusted face. Despite the boom, there are a lot of budding and aspiring influencers who wish to make it big in the industry, but lack guidance. In order to share useful tricks and tips, Entertainment Now News recently conducted a valuable Instagram Live Session.
The show, titled INFLUENCER AS A CAREER, focused on how to be a good influencer. The guests included International Bestselling Author and trendsetter in the marketing industry, Author Abhishek Kapoor, and Marketing Guru and Founder of Collabadda, Abhinav Shukla. The show was hosted by the very talented book blogger and PR expert Amrita Singh.
Abhishek said that the influencers need to focus on the importance of ‘going with the trend’ and keep the quality of the content high, while Abhinav said that followers and growth have no correlation between them.
“I don’t consider the person who promotes brands on all his/her posts to be an influencer. Why would anyone follow you if you just promote brands? Nobody is interested. Unless you provide something valuable and helpful to the people through your content, you are not a good influencer,” said Abhishek as he went on to name Yog Guru and business tycoon Baba Ramdev as one of the influencers from the real world.
“Influencers are the one who influence people in the real sense of the word. Anyone can copy the idea and content from others, but what’s the unique selling point then?,” said Abhinav. He also shared an example of a YouTube channel having 190k+ subscribers but millions of views on all their videos.
The event, which was hosted by Amrita through the Cherry Book Awards page, was a smash hit. Team Entertainment Now News would also like to thank The Daily Beat and XpertTimes for being the news partners and helping take this valuable session to as many people as possible.
Watch the entire video here:
Know the key people:
Author Abhishek Kapoor
Abhishek Kapoor aka Author Abhishek Kapoor is an International Bestselling Author, award winning serial entrepreneur, a verified music producer, a filmmaker, trendsetter in the marketing industry and an eminent and zealous business person. He is known for Bestselling books The Pride of t20 cricket and The Selfish Betrayals. Recently, the global literary sensation and world record holder Ka’Ron Gaines penned a book about Abhishek Kapoor, referring to him as the brother he hasn’t met yet.
Abhinav Shukla is a Marketing Guru and popular Indian entrepreneur. He is the founder of Collabadda, the world of collaborations for influencers in India. He is known for his contribution to the society through his foundation Ayushka, and is currently based in Delhi. Influencer Marketing, Youth Marketing, Collaborations, Twitter Marketing, Meme Marketing are some of his areas of expertise.
Amrita is an avid bibliomaniac, book reviewer, compiler, and nano influencer. She reviewed 100+ books within a shorter time. She is working on Content Creation, PR, Strategy, and Campaign management. Holds A Master Degree In English Literature. Her writing was published in the national level magazine. She loved Writing and Expressing her thoughts through poetry and quotes
She fetched a chance to become a co-author of the anthology book and working on few anthologies, She is also a published writer. Winner, of the title future star in the category of the best book reviewer organized by Cherry Book Awards. Also, obtain the Achievers Award of the year 2021 in the category Poet, Writer, Book Reviewer. You can find her on Twitter, Facebook, Goodreads and Instagram at @artistic_.amy